Shopping That Feels Human

June 22, 2025

By Asong Nkemzi and Sergio Macias-Vazquez

Introducing Shopie: A retail operating system that combines chat, voice, and visual shopping into one intelligent interface.

Today, we introduce Shopie—a retail operating system that combines chat, voice, and visual shopping into one intelligent interface.

Shopie-powered storefronts, which we call AI Stores, understand customer emotions and needs, and then guide them to the right products in your brand's voice. Each AI Store runs securely with your inventory, brand identity, and business rules.


Use Cases

This initial version lets brands deliver the experience of engaging with an expert retail associate—someone who understands each customer and guides them smoothly through the purchase journey.

Customer

Handles nuanced requests and suggests products based on personal preferences


How It Works

Shopie reads between the lines. It detects frustration in a customer's tone, spots hesitation in their questions, and recognizes when they need help they haven't asked for.

When a shopper says "I need something warm," Shopie doesn't just search for coats. It considers the weather, their past purchases, and their budget to suggest the perfect winter jacket—then asks smart follow-up questions to refine the match.

This emotional intelligence lets your store surface better products, ask better questions, and sell more.


For Brands

Setup takes minutes—upload your inventory, define your brand voice, and Shopie builds your AI Store. For compatible products, Shopie enriches your catalog by creating high-quality images.

Once set up, you align your AI Store's personality, tone, and style to your brand's. As customers shop, your store learns their preferences and gives you insights into what they really want.


For Shoppers

Your AI Store offers a natural, dialogue-driven shopping experience that feels both personal and fun. Shopie powers this by retaining, recalling, and updating past conversations, preferences, and demographical nuances—ensuring coherent, tailored responses across shopping sessions with customers. Experience one of our AI Stores below.


Step into an AI Store


Technical Foundation

Shopie combines real-time emotional intelligence with multimodal fusion to understand both what customers say and how they feel.

The system employs dynamic reasoning to identify knowledge gaps and latent needs customers don't directly express, drawing insights from tone, behavior patterns, and contextual cues. Persistent memory maintains this understanding across sessions, enabling continuity that deepens with each interaction.


What's Next?

Shopie is currently in private beta. In the coming weeks, it will become publicly available, with multi-lingual support. Shopie represents a critical step forward in our journey to move beyond single-modality commerce and towards truly multimodal shopping experiences that feel inherently human.